Part 2: Voice Over - Vocal Projecting
As mentioned in the previous blog, celebrities are hired to do voice overs because their voices are identifiable. That fact satisfies two of the three necessary points in advertising: Attraction, interest and action.
Whole marketing teams are set up to get people attracted to a product. The voice over actor must be able to attract the viewer or listener to why they should be attracted to that product. Following attraction comes interest.
For example, Morgan Freeman’s voice gets you attracted and develops interest; but that’s the power of a great voice. Without interest, the action, the actual purchasing of the item, would never occur.
Download the app Recorder HQ (free) on your smartphone and start recording your voice. Read paragraphs from a magazine or book. You may be shocked at the tone and say why doesn’t my voice sound as good as a celebrity’s? Simple: they’ve been trained.
So that’s it? You should call Seth Riggs in Hollywood and pay him $400 plus an hour to train you? Possibly, but not yet. How about you start developing your voice and establish a base.
It’s been well documented that a deeper voice commands more respect. Can you imagine George C. Scott’s opening lines in the movie Patten with a high-pitched whistle? Think of your vocal cords as a reed in a wind instrument. Air must pass over the reed to make a sound. Projecting air out over your voice cords will prevent you from swallowing words. There are singers and actors today that still have a hard time with low notes and words since they aren’t projecting.
Until the next blog, just do one thing; practice projecting your voice. Take a deep breath and record your words while exhaling. It may sound and feel forced at first, but the more you relax, the easier it will become.