Most people don’t know how to break into the modeling industry and get modeling jobs. The biggest problem is that both actors and models don’t understand how to create eye-catching photos that grab the attention of agents, photographers and art/creative directors at advertising agencies.
example of a strong commercial modeling test shot
Ingredients for Eye-Catching Photos
So many actors and models spend a lot of time and money shooting test shots (not ads, but photos they create for their portfolio) that are only “nice pictures” and not effective shots.
Every test shot should look like an ad. When you look at the photo, you should be able to identify it as an ad for a specific company or organization.
The shot above could be an ad for 529 plans (college saving plans) or reading programs for infants.
Never use a logo or brand name in your shot. You could lose out on working for a competitor.
How to Have Success
What Types of Photos Should You Create?
You need to know “your type.” What characters will you realistically be considered for.
As you can see in the photo below, at that time, I wanted to be cast as the young business man and dad. I
combined both ideas and created a shot that could be an add for life insurance, (the times you won’t be there,) or Big Brothers/Sisters.
It was not a coincidence that after creating that photo, I began booking more jobs in that category.
test shot that got me work as the young dad/business man
Techniques to Use When Working With Photographers
You want to use the “Aaron Recall Method.” This is a technique that allows you to use basic acting skills to show believable expressions and emotions.
Think of an experience in your life that will give you the emotion that is called for in the shot. Then, slightly turn your head away from the camera. Say a word or two, or make a sound that will help bring
back the experience.
Then look towards the camera or wherever you are told to look. Watch this technique by ordering this video:
Secrets to Creating Eye-Catching Commercial Photos
Use The Aaron Recall Method at Go-Sees
When you are at a go-see (the audition for models,) ask the photographer what emotion is needed. Then use this technique. It will make your shots have energy and stand out – avoiding that blank/model type look.
Thank Your Agent
After attending the go-see, send your agent a quick email thanking him/her for submitting you for the job. This is a nice way of letting your agent know how much you appreciate them working for you. Those little things go a long way.
Retain the Contact Information From the Go-See
I have a spread sheet with around 1,100 contacts. After every go-see or booking I try and get the
names and contact information from those on the set.
This allows me to stay in touch with people I have previously met. If I met them through my agent, then
I will always send any direct booking I may get through my marketing to the agent.
Market Yourself and Get Modeling Jobs
Even if you have an agent, I would recommend you market yourself. If you have an exclusive contract stating that your agent has to handle all of your jobs, then you certainly need to have your agent involved
in any modeling job you find.
Even, if you don’t have an exclusive contract, it is still in your best interest to have your agent handle all of your bookings.
Although you will give up a 20% commission fee to the agent, it is a smart investment for 3 reasons.
1. Your agent will make sure it is a legitimate job.
2. Your agent will know if the fee being offered for the job is a fair offer. And, if not, your agent can negotiate much better than you.
3. When your agent sees you are bringing in income to the agency, he or she will submit you even more.
Who Should Receive Your Photos
You should send your new photos through the mail (not by emailing unsolicited attachments) to:
Photographers in your area
Art and Creative Directors at ad agencies
Directly to clients
Other Ways to Find Modeling Jobs
Research online to see if there are modeling Facebook Groups in your area. Sometimes job postings are listed there.
You can also look for photography groups. Some of the photographers might need models for upcoming projects.
Learn 5 Ways to Get Modeling Jobs
If you really want to learn 5 great ways to get modeling jobs you want to watch this video: https://howtoactandmodel.com/book-modeling-jobs
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Aaron's "Book the Job" Video Series (Save Over $600)
Aaron Marcus partnered with 800Casting to create an incredibly helpful video series for both actors and models. You can view the video series on the home page for 800Casting under the online courses tab. Because this is offered exclusively for 800Casting members, the price has been drastically reduced and you will save over $600.
This will be a great way to get yourself prepared so when the industry fully opens up, you will be ready for auditions and jobs.
This is the time to get better at your craft.
Any Suggestions on How You Book Modeling Jobs?
If you have booked any modeling jobs on your own, please share the information here so we all can learn from you as well.
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