<div><div><div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <p>There are many facets to a successful actor&rsquo;s talent.</p> <p>Immediately, a Casting Director notices a sense of presence and positive outlook or lack thereof. A projection of&nbsp;confidence and personality are imperative; both allow for a better perspective on the actors ability to deal with&nbsp;unfamiliar situations.</p> <p>Awareness of one&#39;s self should be at the top of the list, as it helps bring fullness to a performance.</p> <p>The actor&rsquo;s ability to understand &quot;<em>what it is that we are trying to communicate</em>&quot; is also important. When giving a&nbsp;direction in order to express the concept of the client&#39;s ad, I focus in on the actor&rsquo;s ability to understand this concept.<br> After the actors audition, directors, producers and various advertising staff review the tapes. Often, I will hear &quot;<em>Now&nbsp;that performer looks as though he (or she) understands what we are trying to get across!</em>&quot;</p> <p>Furthermore, I look for a willingness to cooperate, not only in order to give a good performance but to make our job&nbsp;easier and more effective. Casting directors are in the business of finding people who understand both the creative&nbsp;and the business aspects. Again, it is essential to be able to present yourself with confidence, a smile on your face,&nbsp;and an eagerness that says, &quot;<em>let&rsquo;s get the job done!</em>&quot;</p> <p>Actors in commercials are spokespersons and salespeople, selling first themselves and then the product. Those who&nbsp;do both will get the jobs. Ultimately, the client buys the personality of the actor, and his or her ability to project the&nbsp;technique that guarantees an outstanding performance.</p> <p>I look for professionalism; which involves having a concise, informative resume. Professionals accept the&nbsp;responsibilities of their craft, knowing how to tap that fine instrument within, which, if tuned and refined, can bring&nbsp;forth a great performance.</p> <p>In summary, I look for a positive attitude, and a high energy level that indicates a strong work ethic. That is what&nbsp;sells! Courtesy, respect, good manners, and a knowledge/understanding of protocol are very important. Cooperation,&nbsp;dedication, awareness of the craft, personality and charisma -- that something special that jumps out at you and says,&nbsp;&quot;<em>This person has got it!</em>&quot;&nbsp;Ultimately, it is up to the performer to provide&nbsp;provide the image that others will emulate once the&nbsp;public has recognized his or her talents.</p> <p>As you can see, casting directors are an important part of an actor&#39;s life. They do&nbsp;not always make the final decision&nbsp;as to who gets the job, but they do decide who gets to audition.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div>
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